PNI Media:
Brand Development
branding + marketing collateral + illustration
PNI Media is a software company providing enterprise ecommerce solutions that connect mobile, online, desktop, and in-store kiosk digital content to large retailers. In 2015, PNI rebranded and implemented new corporate objectives to its 200+ employees. Marketing collateral and illustration assets were developed to complement and expand on the new corporate brand identity.
Staying on brand, the graphics were designed using PNI brand colours and all elements are representative of the tech industry and company culture. Brand marketing collateral was displayed around the office on a variety of print formats including banners, canvases, postcards, and wall murals.
OFFICE MURAL
Drawing inspiration from technology and the skylines of PNI’s three offices in Vancouver, Austin, and Boston, the mural is appropriately named “Technology Overload”. Containing only the PNI brand colours, the mural was placed in the common flex-use space where employees converge to eat + play + work in a casual and creatively inspiring setting.